You may be scratching your head, wondering why these smaller players are making such a big splash in the influencer marketing scene. It’s pretty simple: micro-influencers are masters of their niches.
They’re passionate experts, enthusiasts, and thought leaders who have built highly engaged audiences. And when they endorse a product or service, their followers listen. It’s like getting a recommendation from a trusted friend.
Micro-influencers are taking the lead in influencer marketing, so paying them more attention is worth it.
Build trust and engagement through genuine and personal content.
63 percent of brands are increasing their influencer budgets for 2024 with a higher ROI than paid ads.
Long-term relationships with influencers allow for consistent brand messaging, increased visibility, and deeper trust with your audience.
Video is becoming the go-to format in influencer marketing—and you get higher engagement.
The numbers don’t lie. Micro-influencers achieve higher engagement rates and personalized interactions (according to Hubspot). They strike up conversations, respond to comments, and build relationships that increase conversion rates. That’s the kind of authentic engagement you can’t buy with traditional advertising.
Digital agencies & brands are on the hunt to pay more micro influencers than paid ads. Here's some of the benefits to brands and agencies that support why the micro influencer route has taken the lead in marketing spending in 2024.
A Perfect Storm for Entrepreneurs & Career Changers to Pivot Careers as Micro Influencers in 2024
Last year, By the numbers Layoffs between Dec. 15, 2023 and Jan. 4, 2024: At least 915 U.S. tech sector employees were laid off, per a Crunchbase News tally.
In 2024: At least 224 workers at U.S.-based tech companies have lost their jobs so far in the year, according to a Crunchbase News tally.
In 2023: More than 191,000 workers in U.S.-based tech companies (or tech companies with a large U.S. workforce) were laid off in mass job cuts.
In 2022: More than 93,000 jobs were slashed from public and private tech companies in the U.S.
Companies with the biggest workforce reductions in 2023
SkillVill Social Network & Marketplace is now launching Paid Micro Influencers
SkillVill is a social network & marketplace that is now launching this future proof work force of skills based influencers with a purpose to help others level up in life.
"My goal of the Daily Vlog is to show people, if I can turn my life skills and experiences into engaging content to help others AND get paid to support my passions by value aligned brands, then YOU can too!"
says Alexis Snelling the CEO of SkillVill, who is documenting her own unfiltered journey of becoming a Skills based micro influencer on their platform.
You can tune in and engage with her as she is "Becoming a Skills Based Micro Influencer" via her SkillVill Circle & interactive vlog so others can join and support each other as they do it too. On SkillVill circles are groups that come together to help each other learn & level up in life. Everyone brings their skills to help support others and lead new circles based on their passions & values. Brands and sponsors then bid to sponsor & support the micro influencer led circles. It's a completely new skills based and collaborative social network that everyone's been looking for in 2024.
"SkillVill Live" Podcast will be hosted by the SkillVill founding team and featuring real unfiltered truths of the Micro influencers on SkillVill. Sharing the ups & downs in life that led them to becoming SkillVill Micro Influencers. You're never alone on SkillVill and together we can all help each other level up in life.
Subscribe to YouTube get updates to the "Becoming a SkillVill Micro Influencer" Vlog turning SkillVill Live Podcast.
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